Guggenheim Museum Licenses Colors; Towel Bars and TP Holders Coming In 2012
Qualifying for most hilarious licensing deal of the month, The Guggenheim Museum in New York is licensing paint colors. It's a natural, from a focus group viewpoint. Think about it. Museums have both paint-ings and they also paint their walls. Sometimes in non-white colors! So they took colors from famous/old paintings to create a fan deck that looks like, well, like most paint fan decks, except with fewer true greens and oranges.
Don't get me wrong, I love me some creative licensing. Frankly I don't care if it's off-mission or off-brand or off-message or whatever constructions end up limiting original thinking. But if you're going to go off-road with your product, it should at least rock the party microphone. These colors are very, very nice! But are the hues really any different than just picking the same color chips from other fine paint company's existing palettes? And are the colors really unique to Guggenheim? If Fine Paints Of Europe (whose paints rock, by the way) did this with a Cezanne in MoMA wouldn't the end result be the same? The product looks nice, but the branding feels flat.
My favorite part of the press release:
For more information about the Guggenheim Museum's licensing program: www.guggenheim.org/new-york/
Support our advertisers because they help keep the content free.
If you're interested in advertising, contact us.