TROPOLISM

The Louvre is going franchise. For $520 million, Abu Dhabi has licensed the Louvre name for its previously-titled "classical museum". Read all about it in the New York Times today. While the article is full of details like art exchanges, price tags, and a cursory overview of the financial and political relationship between France and the United Arab Emirates, what really interests us is the new rendering of the underside of Nouvels' dome (pictured), previously reported on here. For us, the global branding of art, a result of the commoditization of art, is of little interest. We want that amazing building to be real.