TROPOLISM

Even though we are architects, we have a special hobby called typefaces. We love them. We collect them. Our favorite are the sans-serif fonts developed in the middle of last century. We collect books that heavily feature them. And so this long, in-depth, and heavily illustrated article about the story of the typeface Helvetica (and Standard!) in the New York City subway is nothing short of rapture for us.

And we're not the only ones.